blogs & news

Anthropic is expanding

Anthropic is expanding Claude’s role in the creative industry with a new set of integrations designed to connect the AI assistant directly with some of the most widely used creative tools.

AEO & GEO

a few years ago, finding a business online usually started with a
google search. 

in-store music & radio

why brand-aligned in-store music matters for hotels, restaurants and
retail

recording studios

why great recording studios still matter in a digital world

Pick n Pay Heroes | 2017

Heroes was a retail campaign launched in 2017 for Pick n Pay Africa, spanning five SADC countries. the campaign centred around a collectable card mechanic, where customers receive one Heroe scratch card for every qualifying minimum spend, for the chance to win PnP vouchers.. the card collection featured 13 unique Heroes, each representing a well-known and trusted brand.

Pick n Pay trade show | 2020

Pick n Pay South Africa hosts an annual two-day trade show for its franchise store owners, bringing together FMCG companies to showcase their products and services in a dynamic expo environment.

Sofnfree Magic Mirror

augmented reality has quietly become one of the most familiar pieces of technology most people use without ever calling it by name. if you have ever pointed a phone at your face and watched a pair of sunglasses settle perfectly onto the bridge of your nose, or seen a sofa appear in your living room before you bought it, you have used AR. it is the layer where the digital world is registered onto the real one in real time, so convincingly that the two appear to share the same space.

Spinna Winna gamification

retail promotions are most effective when they create genuine
excitement while remaining simple and accessible for shoppers.